The Colorist's Journal
Tips, trends, and techniques for professional hair colorists
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Learn the professional secrets to correcting color mishaps and achieving perfect results every time. Our experts share their step-by-step color correction process.
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Hair porosity dramatically affects how color absorbs and lasts. Learn how to assess porosity and adjust your formulations accordingly.
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Discover why our recommended mixing ratio delivers optimal color results and how to adjust for different hair types and desired outcomes.
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Explore how SERUM has pioneered PPD-free hair color technology that delivers vibrant, long-lasting results while being gentler on scalp and hair.
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From rich brunettes to icy blondes, discover the hottest color trends this season and how to achieve them with our professional shades.
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Take a deep dive into our revolutionary 3D technology and understand how three-stage activation delivers superior color penetration and longevity.
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